A French symbol of elegance and sophistication, always on the lookout for innovation and new discoveries that could bring bold transformations. With expertise and artisanal traditions, Aubade has greatly contributed to a shift in the way women view their femininity.

Once upon a time, lingerie was a functional product and Aubade was the first brand to see lingerie as a product that created pleasure for oneself and for others. A well-known theme in their marketing is the launch of 'Lessons in Seduction', which has amused men and women for the past 20 years, and which still finds new playful angles in the art of seduction.