Marie Jo Lingerie

Where is Marie Jo from?

Marie Jo is a renowned Belgian lingerie brand that has combined beautiful designs with high comfort and good fits since 1919. Achiel and Margaret Van de Velde started their journey as corset makers, but in 1981 the Marie Jo brand as we know it today was launched. The brand was started on the core values; quality, good fits and technical ingenuity, and these are still central to the brand. Read more about Marie Jo's history here . Today, Marie Jo is known for creating beautiful lingerie in high quality, with a special technical sense that provides extremely good fits with long durability. Marie Jo's great focus on comfort, design and good fits has of course given birth to a number of popular basic series, but has also given the brand an autumn and summer collection, where new beautiful styles are constantly being released in every imaginable color, print and lace. See the news from Marie Jo here.

Bras with good fit

Marie Jo's great focus on creating good fits means that they always have bra and panty shapes in each series, so you have the opportunity to put together a lingerie set with exactly the shapes that suit your body best. This means that in each series you can find bras both with and without padding and several different shapes such as push-up bras, bras with deep V, bras with heart shape, bras without wires and sometimes also strapless bras. The same applies to panty shapes, where you can often choose between thong (g-string), high panty, classic panty (Riotrusse), luxury thong and Italian panty. Marie Jo makes underwear in A , B , C , D , E , and F cups and in circumferences from 65 , 70 , 75 , 80 , 85 and 90 . The current design team says that the principle of diversity is still a big part of the brand's DNA and an important part of the design process when creating new patterns, colors and prints. Although we all have different lives and preferences, we all have one thing in common: we start the day by putting on our lingerie, and therefore it is important that the lingerie we put on is comfortable and gives us confidence. Read more about the famous Marie Jo bra shapes below and get answers to what a heart-shaped bra is.

Heart-shaped bra

The heart shape is one of Marie Jo's most popular bra shapes, but what exactly is a heart shape? A heart shape bra is a bra with underwire, light padding or padding in the cups and with cups that have curved edges, so the bra looks a bit like a heart. The curved edges are good for those of you who may experience that there is air between the chest and the bra, as they ensure that the edge is closed nicely. One of the most popular heart shaped bras is this one from Marie Jo's Tom series . This bra also has the option to adjust the straps to a halterneck, so it can be used under clothes with many cutouts. See all heart shaped bras from Marie Jo here.

Push-up bra

The push-up bra is also a popular shape at Marie Jo. Especially this one from the Jane series . The push-up bra, like the heart shape, has underwire and light padding in the cups, but it has an extra pad that can be taken in and out as desired. In some other brands, the push-up pad is sometimes fixed and cannot be taken out, but at Marie Jo it will most often be removable. The push-up bra will also have a different shape of the cups than the heart shape, as the push-up often does not have curved cups, but a more classic deep cut. See all push-up bras from Marie Jo here.

Deep V bra

Another popular bra shape from the brand is their deep-V bra. This bra is usually underwired and has no padding in the cups, which are therefore often made of beautiful lace or tulle with embroidery. The deep-V bra often has a low center and triangular cups. A popular deep-V bra from Marie Jo is this one from the Manyla series , which is made of beautiful lace. See all Marie Jo deep-V bras here.

Balconette bra

Last but not least, there is the balconette, which is also sometimes called a half cup. The balconette bra is underwired and can be either padded or unpadded. If it is unpadded, it will sometimes have a vertical seam that helps to give the bust a roundness. A popular balconette bra from Marie Jo is this one from the Melipha series.

Popular basic series

In addition to the fine seasonal items, we of course also have the brand's popular basic series, which are only called basic, as they are never out of stock and indispensable in many people's lingerie wardrobe - not because there is anything ordinary or basic about the product - on the contrary, every part of each piece of lingerie is created with the utmost expertise and focus on the smallest details.

Jane series :

Marie Jo's Jane series is particularly known for its beautiful and elegant embroidery with fine pearl anchors. In addition, this series also has many good fits. There is a Jane push-up bra , a Jane bra with three-quarter cup , a Jane bra with a heart shape , a Jane balconette with padding , a strapless Jane bra and a Jane bra with half padding . Of these shapes, the push-up bra and the three-quarter cup Jane series are the most popular bras in our range. There are also many panty shapes, both with smooth fabric or the series' beautiful embroidery, you can choose between a Jane thong , Jane luxury thong, Jane high panty ,Jane Italian panty and a Jane classic panty (before the Rio panty) . The same series also includes a Jane garter belt and a Jane bodystocking with smooth fabric and built-in bra with underwire and padding. The Jane series is really good for those who want a reliable and elegant everyday bra, which at the same time wants to be a little special and beautiful. The Jane series is available in many colors, but is based on white, black and the color Bois de Rose. Bois de Rose is the color from the Jane series that we recommend lighter skin tones to wear under light clothing, as it will provide less contrast between the skin than, for example, a white bra. In addition, Jane comes in a new fashion color every season.

Empty series :

Marie Jos Tom series is also one of the brand's most popular series, and is known for its minimalist look and smooth cups, which make the series ideal as a t-shirt bra, everyday bra or to wear under tight-fitting clothes. In the Tom series there is a Tom bra with a heart shape , a Tom padded balconette , a Tom strapless bra , aTom bra with a full cup , a Tom nursing bra , and a Tom padded push-up . The most popular bras in the series are the heart shape and the strapless bra. The Tom series' heart shape bra has the option of making the straps into a halterneck, so the bra can be used under a wide variety of clothes, without the straps being visible. Straps are included for the series' strapless bra and these can also be set to a halterneck. All the bras in the Tom series have cups with a completely smooth surface, which makes them particularly suitable for wearing under tight-fitting clothes, as they are invisible under the clothes. The most popular color in the series is the color Caffe Latte, which is a light beige. The second most popular is black. Both black, Caffe Latte and white are basic colors in the Tom series, but just like in the Jane series, new fashion colors are added every season. The Tom series is also particularly known for its fine straps, which have small circles as decoration.

Avero series :

The Avero series is another popular basic series from Marie Jo, characterized by the now iconic checkered pattern and decorative straps with floral details. The Avero series, like the Tom series, has smooth cups and is therefore also suitable for everyday use or as a t-shirt bra under tight-fitting clothes. The series includes an Avero heart-shaped bra, an Avero strapless bra , and an Avero padded balconette. There are also many panties in the series, such as Avero thong , Avero low thong , Avero classic panty, Avero hipster and Avero high panty.

Swimwear from Marie Jo Swim

The brand's success in lingerie has, to the delight of many, been carried over into the world of swimwear. In 2018, Marie Jo presented their first swimwear collection, where their strong focus on good fits and the ability to choose between several shapes has been continued. Today, we have a large selection of bikinis, swimsuits and beachwear from Marie Jo Swim, which you can see here.

Marie Jo Lingerie - Frequently Asked Questions